Gear Up Smarter: Your Outdoor Commerce Edge
Power Your Shop with Rugged, Ready-to-Roll e-commerce Stamina.
Power Your Shop with Rugged, Ready-to-Roll e-commerce Stamina.
Win the Savvy Outdoor Buyer with Smarter E-commerce
Outdoor shoppers aren't just spending disposable income—they're investing in experiences and quality. Your storefront needs to match their discerning taste with seamless UX, rich visuals, and intelligence to capture their loyalty and dollars.
Smooth Checkout
Frictionless checkout designed for outdoor gear shoppers, even with complex sizing or bundle options.
Stunning Visuals
Showcase rugged gear with high-res imagery and videos to hook adventure-ready buyers.
Security
Rock-solid protection for customer data, exceeding industry standards for trust and peace of mind.
Smart Inventory
Predict stock needs for seasonal spikes, so you never miss a sale to trailblazers.
Compliance
Built to handle outdoor industry regulations, from PCI to Privacy, with ease.
Guided Selling
Help customers pick the perfect gear with quizzes or filters, boosting conversions.
Loyalty Hooks
Turn one-time buyers into repeat adventurers with built-in rewards and personalized offers.
POS Integration
Seamless sync with your in-store POS for unified sales and inventory, online and off.
Rugged Analytics
Get insights on what gear sells best, so you can outsmart the competition.
Simple, Secure API
Integrate our API anywhere you need it, any way you need it. Experiment easily.
echo "FLEX_API_KEY=my_key" > .env
echo "FLEX_API_SECRET=my_secret" >> .env
echo "FLEX_API_TOKEN=my_token" >> .env
# Create an order
./flex.sh -X POST "/v1/orders" -v -d '{
"po_number":"1234567890"
}'
# Get all orders and pretty print the ids
./flex.sh "/v1/orders" | jq '.[] | .id'
We're not your typical e-commerce crew. We are outdoor rebels — tackled 14ers, ran through backcountry trails, and always left no trace, except for our fierce commitment to keeping the wild wild.
Like you, we've had it with uninspired, clunky online shops that suck the thrill out of buying gear. That's why we built Flex Commerce: to arm you with tools that turn your online store into trusted trading post for your customers' next big expedition. Your customers want to buy from a site that mirrors their untamed spirit. We're here to make sure your brand doesn't just sell gear — it fuels the dream of the wilderness.
Join us in shaking up the outdoor retail game. Let's craft an experience as bold and unforgettable as the landscapes we live for.
Turn insights into growth
Customers online are no different than customers in your store, so why should your sales tools be any different?
Reel It in with a Smooth Checkout
A bad checkout is like a twisted ankle on the trail — it sends your customers limping away, empty-handed. Here's how to make sure their buying journey is as epic as their fish pics:
Customer and Private Data - Safe and Secure
No exceptions. Don't let your customers payment details hit your servers or go through your site.
We encrypt all critical and required data in transit and at rest. Keep it private from all bad actors.
We limit access to your data based on roles, and track actions taken. Don't be surprised by anything.
The Trail Ahead
In 2025, the outdoor retail industry may feel like staring up a jagged cliff — treacherous, unpredictable, and exhilarating if you've got the stomach for it. From market uncertainty, to tightening wallets, and even regulatory hurdles (like PFAS), the landscape is a wild ride. But here's the twist: with the right tools, those obstacles aren't just survivable — they're your ticket to the summit.
We get it. You're not just shilling jackets and hiking boots; you're selling the thrill of the wild. Trouble is, when purse strings tighten and trends shift like a mountain storm, how do you keep your business from sliding into the abyss?
In a market packed tighter than a Saturday trailhead, fading into the crowd is a one-way trip to nowhere. You need a platform that doesn't just keep pace — it carves the path. With Flex Commerce, you're not scraping by; you're the one everyone's chasing.
It's a mad scramble out there — regulatory thickets, economic fog, and consumer whims shifting like loose scree. Who's got your back when the trail disappears? Not some rigid, lock-you-in system. Flex Commerce is the partner who's been up the mountain before — switch vendors like you're swapping crampons for boots, adapt to new rules without breaking a sweat, and scale up while the competition's still fumbling with their map.